LAZADA

FASHION IS ESSENTIAL

Lazada is one of Asia’s biggest e-commerce platform, but more than 80% of its customers still see it primarily as a destination for daily essentials— not fashion. So how do we show shoppers that they can shop fashion brands with us too? ✨ By making fashion with essentials. ✨
Partnering with the most iconic and popular essential brands on our page, we turned everyday items into fashion statements. Then we made the streets our runway — and the rest is history.

Clios Creative Commerce, Bronze
Spikes Asia PR, Shortlist

Role: Creative Group Head (Copy)
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Creative Directors: Guilherme Machado, Khalid Osman
Creative Group Head (Art): Gilda Lim
Senior Art Directors: Casimir Simon